The Passive Income Package
Grow Your Earning Potential with Email Marketing.
Best for eCommerce brands or artists selling their products, this full-service Mailchimp or Klaviyo implementation package includes four email automations that earn you money—even while you sleep (or travel, take time off for yourself, or whatever else you want!)
What’s in it for you?
The Passive Income Package includes:
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Pinky-swear, it’s the one meeting you’ll look forward to all week!
In this productive but casual deep dive, we’ll uncover your pain points, fine-tune your audience, establish your business goals, and capture your benchmarks on what is (and isn’t) working—so I can ace your strategy in step two.
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My favorite step (and not just because it involves unlimited oat milk lattes on my part.) You do you—because, friend, I’ll be heads-down strategizing the custom-built passive-income email marketing roadmap of your dreams.
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It’s showtime. Implementation includes:
Import logo and brand colors
Domain authentication to keep you out of spam folders
eCommerce integration to set up your shop
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Includes:
Newsletter sign-up forms:
Landing page
Specialized lead magnet page
Site pop-up and/or flyout
Confirmation messages
Preference center
Audience tags and groups for personalization
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Includes:
Welcome email
Newsletter
2x product-based
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Includes:
3-part nurture-based welcome series
Abandoned cart recovery with A/B testing
Birthday email offer to surprise and delight
Re-engagement campaign to win back drifters
Cross-sell automation to generate more sales
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Includes:
Initial copywriting and art direction*
Feedback loop with edits
Post-launch hand-over video call
2 weeks post-launch support via email
*Your team supplies the email graphics and product photography unless you book these services as an add-on.
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Account email audit
Assisted Google Analytics integration
Contact migration from previous ESP
Additional emails, automations, or copywriting
Product photography
Graphic design
Logo design
SMS marketing
☻ I’m Mailchimp and Klaviyo Certified and accept limited bookings for this service.
BOOK The Passive Income Package iF YOU…
＋ Have at least 5 high-quality products for sale in your online shop
＋ Need support with your email foundation—but are eager to take it from there
＋ Want to nurture your audience with intention and authenticity for the long-term
＋ Respond well to honest recommendations and feedback from an email pro
＋ Want your email program to do the heavy lifting by maximizing automation
＋ Are ready to scale but don’t have the budget for a full-time email marketer
Add-on Services
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The Email Audit
Hand me the keys to your ESP and I’ll dial into the specifics of how your current program is performing to better inform our strategy moving forward. Fresh into email marketing? Then you don’t need this add-on.
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Contact Migration
If you’re migrating from another email service provider, let’s transfer those contacts with best practices in mind. We’ll also check in with your audience so you’re only importing high-quality contacts.
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Additional Emails
The beauty of done-for-you email packages is that they are fully customizable! During the pre-launch video call, we’ll determine if you might need additional emails or automations to fully realize your business goals.
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Logo & Brand Identity
If you’re nailing your branding blueprint, but need a little help pushing your visual branding across the finish line—let’s talk logos. Now is the time to ensure your color palette and graphics carry across all your channels.
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SMS Marketing
If ever there was an unstoppable power couple; SMS and email take the cake and send your sales into overdrive. Plus, SMS is the secret sauce (with the lowest lift) in reaching your audience where they are.
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Integrations
Integrate your Canva account, subscription services, or business tools like Google Analytics and Shopify with over 300 built-in integrations. You’ll have all the additional tools you need!
Email Services FAQs
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My goal is quality over quantity to be fully immersed with my business clients so I can better nail their needs. For this reason, I accept a limited number of email implementation projects each year. Interested in working with me? Here’s my process:
Phase 1: Contact me about the service you’re interested in booking. If the project sounds like a good fit, I’ll respond quickly to ask for more details and invite you to a free 30-minute Discovery call.
Phase 2*: If we both agree that I can solve your problem, I’ll invite you to book the Pre-Launch video call. After the call, you’ll receive a project roadmap that includes the exact fee for the service.
Phase 3: To secure your place on my books, sign the agreement, pay your invoice by its due date, and supply any necessary assets. Then, you’re all set. From here, I’ll dive into implementation with communication along the way.
Each service allows for a feedback loop and post-launch support as described in our partnership agreement.
*Clients booking the VIP for a Day Package will skip phase 2 unless the project requires an in-depth strategy session or includes a product launch.
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Sure can! Hand me the keys to your ESP (email service provider) and within a week, I’ll dial into the specifics of how your current program is performing to better inform our strategy moving forward. You’ll have the option to include an email audit as an add-on when you inquire about a custom service.
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Though I have extensive experience with multiple ESPs outside of Mailchimp and Klaviyo, including Emarsys, Hubspot, and the now-extinct Bronto, focusing my packages on Mailchimp and Klaviyo allows me to help my clients achieve the highest return on investment.
I can often accommodate other email service providers, so please let me know which ESP you plan to use or if you need help deciding.
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On average, the industry standard for email’s return on investment is $36 for every $1 spent—and that number increases significantly (up to 45:1) depending on several factors, including industry type. This jaw-dropping return is one reason businesses of all industries need to take this reliable, data-driven marketing channel seriously!
My package-based email services include a strategy and implementation plan custom-built for your business in order to:
Earn you money
Free up your time
Deliver a quality product
Additionally, I do offer 1:1 consultations for those in need of further support.