ABOUT ME
👋🏼 Hi, I’m Laurie—the marketer and designer behind the creative studio aptly named Laurie Shipley Design.
I have seven years of email and SMS marketing experience in my back pocket—with a wider 20-year history working with small and enterprise-level businesses, artists, and musicians within the creative community.
☻ Global collaborator
☻ Small business advocate
☻ Community driven
☻ Data-backed strategy
A teeny-tiny sample of past email and design projects:
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![A sample of Spoonflower emails written by Laurie Shipley.]()
Maker Spotlight
Email copy and art direction for © Spoonflower
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![Pop Art Tigers! fabric designed by Laurie Shipley. Available to shop on Spoonflower.]()
Pop Art Tigers!
My most popular fabric design. Available for license or to shop on fabric and wallpaper at Spoonflower.
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![A picture of an iPad with digital lettering that says, "Write More Letters"]()
Write More Letters
A lettering project inspired by my grandmother. Available for license or to shop on fabric at Spoonflower.
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![The Sun XIX Major Arcana card. This card is represented by a drawing of a smiling black man surrounded by sunflowers. Designed by Laurie Shipley Design for Aud Culture.]()
The Sun XIX
As part of the Major Arcana illustrated card set designed for Aud Culture.
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![A sample of Spoonflower emails written by Laurie Shipley.]()
Fashion Revolution
Email copy and art direction for © Spoonflower
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![A blue, yellow and pink paint drip pattern designed by Laurie Shipley Design for SJC Custom Drums.]()
Melty Snare
Melty snare pattern for SJC Custom Drums
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![Fat brush stroked fabric designed by Laurie Shipley Design.]()
Fat Brush Strokes Fabric
Available for license or to shop on fabric, wallpaper, and home decor at Spoonflower.
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![A sample of Spoonflower emails written by Laurie Shipley.]()
DIY Projects
Email copy and art direction for © Spoonflower
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![The world XXI Major Arcana card illustrated by Laurie Shipley Design for Aud Culture]()
The World XXI
As part of the Major Arcana illustrated card set designed for Aud Culture.
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![Creature from the Black Lagoon nesting doll plushies by Laurie Shipley Design. Three versions: A skeleton, muscle man, and the green creature.]()
DIY Creature Plushies
Originally a t-shirt design for New Found Glory, I recently made this design available as a 1-yard DIY plushie kit on Spoonflower.
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![A sample of Spoonflower emails written by Laurie Shipley.]()
Community Emails
Email copy and art direction for © Spoonflower
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Atticus Snare
Snare pattern for SJC Custom Drums
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![Large-scale illustration by Laurie Shipley and commissioned by the NCMA for an Art Nouveau community event celebrating the work of and exhibiting show by Alphonse Mucha.]()
NCMA Poster
This poster was commissioned by the North Carolina Museum of Art as part of an Alphonse Mucha exhibit.
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![Blue and orange butterfly fabric design on a mustard-colored background by Laurie Shipley Design.]()
Butterflies on Mustard
This fabric pattern is available for license or to shop on fabric, wallpaper, and home decor at Spoonflower.
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![A sample of Spoonflower emails written by Laurie Shipley.]()
Product Emails
Email copy and art direction for © Spoonflower
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![The Hermit IX Major Arcana card illustrated by Laurie Shipley Design for Aud Culture.]()
The Hermit IX
As part of the Major Arcana illustrated card set designed for Aud Culture.
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![Hand-drawn lettering by Laurie Shipley Design for Circa Survive]()
Circa Survive Lettering
I’ve designed many shirts for Circa Survive, but can’t remember if this one was produced or not!
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![London skyline wrap designed by Laurie Shipley Design for SJC Custom Drums]()
London Skyline Snare
London skyline wrap for SJC Custom Drums
THE EVOLUTION OF LAURIE SHIPLEY DESIGN
How did I end up in a position to help business owners, entrepreneurs, and creatives with their email marketing? Here’s a peek into my 20-year background.
2004
After graduating from SCAD (something I’m proud to have accomplished as a single mom in my 20s!) I spent the next eight years as a graphic designer designing album art, band merch, and drum kits in the music industry. Hello Warped Tour, Hot Topic, and Alternative Press!
2012
I took a (then) part-time job at Spoonflower—a local start-up and global marketplace connecting makers and consumers with independent artists worldwide. What was intended to merely supplement my freelance income, became a huge part of my life for the next 10 years.
2017
Midway through my time at Spoonflower, I joined the Brand Marketing team to help develop and scale email, contributing to a channel generating millions in revenue each year. In between, I wrote creative content for the blog while fostering community engagement with makers and artists.
2022, PART 1
Ten years later, it was time for a new opportunity. Leaving the security of my email marketing management position at Spoonflower, I decided to invest in myself again, doing what made me happy; helping creative entrepreneurs succeed at what they loved most through email and design.
2022, PART 2
Fulfilling a lifelong dream, I traveled to my ancestral roots in Northern UK. I drove through the English countryside, explored crumbling castles in Scotland after sun-down, and hiked the magical Isle of Skye—an unimaginable island of wild Jurassic beauty (and thousands of sheep).
2023
Upon my return to the States, I launched a redesigned website with expanded services; intent on sharing the 20 years of knowledge I've gained across design, email, copy, and sms to empower entrepreneurs and independent business owners to succeed.
Long story short, I’m 100% all in on building genuine connections and cheering for the creative community that inspires me so much.
(We all know it’s not the decaf that gets me out of bed in the morning!)