LOGO AND VISUAL IDENTITY ServiceS
Your Brand's Visual Story Starts Here.
A strong, cohesive visual identity for your brand captivates your audience, establishes trust, and communicates your trademark personality across all marketing touchpoints. Every design choice is strategically made to boost your business and elevate your brand with impactful brand identity assets.
Signature VISUAL IDENTITY Service
This full-service visual branding experience begins with thorough research into your industry, target audience, and competitor profiles to ensure you receive the highest-quality visual branding across all necessary channels for the long term.
The Signature Visual Identity Service includes:
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Pinky-swear, it’s the one meeting you’ll look forward to all week!
After completing an initial branding questionnaire, I'll invite you to book an exploratory 1-hour brand discovery call to map out your business goals attached to this branding project. Next, I'll compile and present two mood boards as art direction for your sign-off before moving into the design phase.
I’m happy to meet local clients to Durham, NC in person.
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Primary Logo
Secondary logo
Logo mark
Brand icons
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This seamless repeating pattern will be supplied as an additional brand asset to use online or on printed collateral as you see fit!
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Your brand's color palette will be created with web accessibility in mind so you can confidently apply it to your digital marketing channels. You'll also receive tone variations of each primary color.
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In collaboration with you, I’ll craft a tagline for your business.
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Includes a style guide for applying your brand fonts to headlines, body copy, and sub-headlines. Depending on your final selections, you may need to purchase a license to use the suggested fonts.
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Includes branded templates for use on your grid, stories, and reels. Files work in Photoshop, Adobe Express, and Canva.
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A comprehensive, multi-page guide ensures you (and any future collaborator) understands how to use your logo, color profiles, and font families; and what each provided file type is meant for.
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The timeline to complete your brand identity service is 1-2 months.
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Brand strategy
Brand collateral
Squarespace website styling
Surface pattern design
Email marketing
SMS marketing
Logo À La Carte Service
Though I highly recommend the Signature service for all businesses, those with smaller budgets also deserve to present their best foot forward with beautiful and functional visual branding. That's where the Logo À La Carte service comes in. You'll receive strategic visual branding development for your business—in a smaller package.
The Logo À La Carte Service includes:
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After you complete an initial branding questionnaire, I'll compile and present two mood boards as art direction for your sign-off before moving into the design phase.
Want to speak face-to-face? A 30-minute discovery video call is included for those who prefer it.
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Primary logo
Secondary logo
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This seamless repeating pattern will be supplied as an additional brand asset to use online or on printed collateral as you see fit!
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Your brand's color palette will be created with inclusive web accessibility in mind so you can confidently apply it to your digital marketing channels.
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This simple guide ensures you (and any future collaborator) understands how to use your logo, color profiles, and font families; and what each provided file type is meant for.
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The timeline to complete your logo is 3-4 weeks
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Brand collateral
Email marketing
SMS marketing